French Wink, a startup that assists French brands in reaching consumers abroad, is introducing American consumers to quality, made-in-France goods in order to promote the “French attitude” in the US.

Upon moving to New York City, Claire Obry, a 34-year-old mother of three, noticed that French brands attempting to break into the market were struggling to expand beyond New York’s French community. “There is a high demand for creations by French artisans and designers in the United States, but French brands struggle to find the support and guidance needed to present and sell their products.” Coming from a background in communication and with experience supporting artisans in France, Obry decided to make it her mission to help these French brands succeed in their new environment by introducing the French taste for quality, artisanal products to American consumers.

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